Find interface friction
Separate genuine intent from confusion, false affordances and repeated failed actions.
App analytics · Malaysia
Read the behaviour behind every tap.
We turn engagement heatmaps into clear, prioritised decisions for product teams who need more than a colourful report.
Independent analysis · Data-minimised reviews · Kuala Lumpur
Repeated tapsHigh friction
Scroll reach43% content depth
Primary actionClear intent
The useful question
Not “where did users tap?”
Ask what the pattern means for the journey, what evidence supports it, and which change is worth testing first.
A focused starting point
Engagement heatmap audit
We inspect priority app screens for overlooked actions, hesitation, dead taps and content that users never reach—then connect those signals to your intended outcome.
- 01Evidence review
Heatmaps, funnels and relevant session context.
- 02Prioritised findings
Clear confidence, impact and effort notes.
- 03Team working session
A practical conversation, not a report hand-off.
Built for real product work
Evidence your team can use this sprint
Explain drop-off
Connect attention and interaction patterns to the journey stages where users leave.
Choose the next test
Turn observations into ranked hypotheses with measurable expected outcomes.
“
Our role is not to make the heatmap sound certain. It is to show what the evidence supports, what remains unknown, and the next sensible way to learn.
Hostpacketbase analysis principle
One journey is enough to begin